“So how was your weekend?” – A question which is loved by nervous Tinder users and uninspiring colleagues alike. We all love to think that we can answer this question with an elaborate tale full of unsuspected twists and turns. Unfortunately, the sad truth is that using a wide range of Instagram filters in one day doesn’t really count as an adventurous weekend. Given that we live in one the world’s greatest cities it’s a real shame that most of us live life so comfortably within our boundaries.
This is why Heineken has launched its Cities of the World campaign which is working to get Londoners to open their city and explore a new side of the capital. The campaign will be live in print, OOH and online until the end of the year. A key part of this campaign is the Starcabs which will be running adventurous Heineken drinkers from their local to a great bar in one of London’s “villages”. The campaign focuses on seven of these villages which feature though-out the campaign. These are Balham, Brixton, Clapham, Shoreditch, Angel, Camden and Notting Hill.
On the first Saturday of every month (that’s right, it’s nearly the first Saturday of October!) Heineken customers will be given the chance to win a free cab ride in a Heineken Starcab. All they need to do is buy a Heineken at one of the selected star bars and enter the code they receive. Customers will then be alerted via text whether or not they are a winner. The lucky winners will then whisked away by a secretive taxi driver who will only give them intriguing clues to their destination. Once they have arrived at their destination they will be greeted with cold Heineken and a map to help them discover the best bits of their new area.
To find out where you can catch a Starcab and see more of the campaign visit the Startreament page here.