The nights are drawing in, and it’s hard to avoid the growing excitement that signals Christmas is approaching. Here at St Luke’s, we’ve been in the festive spirit for the last couple of months, as we’ve been hard at work on the new Christmas campaign for Littlewoods. Debuting on Saturday during X factor, our TV ad ‘Magical Night’ focusses on bringing families together for this special time of year, and showing the joy that Mums get from knowing they have the perfect gifts waiting for their loved-ones on Christmas Day.
As ever, we’ve been lucky to work with Myleene Klass, whose mystical, moon-lit character embodies the magic of the Littlewoods Touch. Thanks to Myleene’s incredible musical talent, our ad is backed by a festive, piano-led version of OneRepublic’s ‘Counting Stars’ – we’ve put together a film showing the recording process with Myleene in the studio, which will be linked here upon release.
The 60” edit of our TV ad can be watched here, directed by Howard Greenhalgh alongside the team at Soft Target. There are also 40” and 20” cutdowns, press and digital executions, and a ‘behind-the-scenes’ film showing all the action from on-set. We’d love to hear your thoughts – so tweet us @StLukesLondon.