The immensely popular Benidorm returned to ITV for its ninth season yesterday. The new series offered up an exciting sponsorship opportunity for OntheBeach.co.uk, with their hassle-free lounge-on approach to booking a holiday.
With only a three-week turnaround, we created and produced four idents that combine the comedy of Benidorm with OntheBeach.co.uk’s “Lounge on” mentality.
Playing on the idea of ‘beach holidays without the drama’ the idents show the contrast between a variety of chaotic characters rushing for their flights, alongside a perfectly relaxed lounging lady already deep in holiday mode.
All four idents were directed by the very talented Sye Allen (who also stars as a swanny-whistle sound effect) from St. Luke’s production company, Apostle. They will run for the next 9 weeks in front of around 5 million viewers, ensuring OntheBeach.co.uk gets some incredible exposure. So grab yourself a jug of Sangria, whack the telly on and Lounge on Beach Lover, Lounge on.