Very launched their beautiful Do More Spring/Summer 2018 campaign on Saturday evening with the first of three 30″ second spots that will take us into summer.
Arriving just in time for the good weather, Very’s SS18 campaign is based around the idea of ‘everyday life goals’ – the daily little victories that make us smile. With winter out of the way it’s time to be happy, positive, and focus on the everyday goals we achieve rather than the big scary things that are far in the future.
St Luke’s and Apostle have produced these stylish edits that will run across TV, VOD, and Social, and will be amplified through OOH, Press, Digital, and Editorial. St Luke’s has once again had a huge role in the production of the campaign, creating most of it in-house using our own creative toolkit.
As ever, a massive thanks goes to the team at Apostle for their brilliance, and to all the members of the St Luke’s team who worked tirelessly to make this reality!