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River Island

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agenda setting idea

Unleash Your Vibe

After a year of lockdowns, one of the UK's most well-loved high-street retailers wanted to get its mojo back.


To help, we defined a new Agenda Setting Idea to help people unleash their vibe.


An unapologetic call for us all to follow our desires and let our true selves shine

The Spring/Summer campaign featuring key seasonal pieces launched on VOD and ran across social media.

To drive shoppers online and in store to purchase this season's must haves.

When the stores re-opened after lockdown, we reminded people to 'shop like it's 2019'.

River Island Shop like its 2019.jpg

Watch the whole campaign in the edit below... 

For our latest Autumn/ Winter 22 River Island campaign, we are inspiring viewers to live each moment to the full. The TVC showcases River Island’s new range, which is designed to encourage shoppers to be more playful, bold and daring this season, whatever happens.

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