After a year of lockdowns, one of the UK's most well-loved high-street retailers wanted to get its mojo back.

To help, we defined a new Agenda Setting Idea to help people unleash their vibe.

RI_Group Bikes[3].jpg

An unapologetic call for us all to follow our desires and let our true selves shine

RI_Floral Dress Glasses[4].jpg

The Spring/Summer campaign featuring key seasonal pieces launched on VOD and ran across social media.

To drive shoppers online and in store to purchase this season's must haves

When the stores re-opened after lockdown, we reminded people to 'shop like it's 2019'.


You can see the whole campaign in the edit below.