The Covid-19 pandemic required the British public to undergo one of the biggest behaviour changes in living memory. Two days before lockdown, we heard Dr Jack on LBC radio urging the public to stay at home. We wanted to help him land this message.
We reversed the NHS logo so it read SHN - #StayHomeNow - and a new iconic logo was born.
The campaign took off as it was shared by thousands and personalized by thousands of individuals, as well as organisations such as NHS Trusts and schools.
A number of celebrities, such as David Walliams and Orlando Bloom also joined in, which was amplified by significant media coverage in The Mail (global), The Sun and so on.
Global and ClearChannel donated thousands of media sites across the country, meaning that our message could become much more visible.
In April 2020, we also created a film featuring frontline key-workers and A-Listers speaking the words to Vera Lynn's, 'We'll Meet Again. The moving video was produced entirely remotely in under two weeks.
Awareness of the campaign reached 43% across the UK and 72% in London. All time and media space was donated for free.