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Star Pubs and Bars
agenda setting idea
Make Your Mark
In a background of economic uncertainty, with the pub landscape facing ever growing threat, our challenge was to make Star Pubs & Bars the go-to choice for publicans by building a brand befitting of Britain’s best pub company.
Research with publicans across the country revealed that licensees of all levels are looking for freedom when running their pub to make it their own & drive maximum profit.
Backed by RTBs, we developed new Brand Agenda and Agenda Setting Idea that would would differentiate from competitors.
It was launched with a 30-second film asset, alongside social assets.
Following the campaign, web traffic was up by 25%, CTR's up 3%, and engagement up 38%.
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