Strongbow leads the UK’s cider market – alcohol’s fastest changing sector.

We defined Strongbow’s agenda as rewarding men who get the job done.

Agenda Setting Idea: Earn it

Engagement rate – four times the market benchmark

Strongbow is in volume growth and continues to lead the category.

Strongbow – Roof Terrace

Strongbow – Beer Garden

Strongbow – Bankers

Strongbow – Last Push

Strongbow – Aaah

Strongbow – Cricket

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