top of page

THIS™
Anchor 1
agenda setting idea
THIS™ changes everything
THIS™ is the UK’s fastest-growing top 10 plant-based food brand.
THIS™ wanted to appeal to people who love eating meat but want to cut back without compromising on deliciousness.

We created a campaign where the great taste of THIS™ made
anything possible…

Shot in a mockumentary, hand-held style, our TV campaign featured a high-flying estate agent who decided to become a wingsuit flyer after tasting THIS™ Isn’t Pork Sausages.

We supported the TVC with behind-the-scenes footage as well as an OOH campaign featuring humorous disclaimers about things not included in the “THIS™ Changes Everything” brand promise.

The TV campaign ran on selected ITV regions and ITX, coinciding with Veganuary 2025 (of which THIS™ is a Gold sponsor).

The OOH appeared across London Underground and national railway stations, as well as large digital formats in Shoreditch.

“THIS™ changes everything” marks their first integrated brand campaign, directed by Glenn Kitson and produced entirely in-house through our production studio, Apostle.
bottom of page