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THIS™

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agenda setting idea

THIS™ changes everything

THIS™ is the UK’s fastest-growing top 10 plant-based food brand.

THIS™ wanted to appeal to people who love eating meat but want to cut back without compromising on deliciousness.

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We created a campaign where the great taste of THIS™ made
anything possible…

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Shot in a mockumentary, hand-held style, our TV campaign featured a high-flying estate agent who decided to become a wingsuit flyer after tasting THIS™ Isn’t Pork Sausages.

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We supported the TVC with behind-the-scenes footage as well as an OOH campaign featuring humorous disclaimers about things not included in the “THIS™ Changes Everything” brand promise.

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The TV campaign ran on selected ITV regions and ITX, coinciding with Veganuary 2025 (of which THIS™ is a Gold sponsor). 

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The OOH appeared across London Underground and national railway stations, as well as large digital formats in Shoreditch.

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“THIS™ changes everything” marks their first integrated brand campaign, directed by Glenn Kitson and produced entirely in-house through our production studio, Apostle.

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our clients

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