In 2019 St Luke’s launched a campaign for Tyrrells, focusing on the superior taste and quality of Tyrrells crisps.
Agenda Setting Idea: Tyrrellbly Tyrrellbly Tasty.
The campaign launched across TV, Print Radio and OOH, with our Radio
picking up an award for Best Radio Ads of 2019, from Campaign.
And an 8.6% increase in value sales year on year.
Curl and Crunch