We worked with Shop Direct from 2010 until 2019, and in that time Very grew from a zero to £1.4bn brand. By 2020, The Very Group had become the second biggest non-food online retailer in the UK.
Our 2019 Christmas campaign for Very was voted as the most emotional Christmas ad, beating John Lewis
Very was the best liked Christmas ad of 2018 from Campaign’s Adwatch research. Very had a record-breaking year growing 8.8% in a tough environment where UK retail sales declined by -0.7% in December.
Our Christmas work for Very has focused on the joy of giving, encouraging people to 'Get More out of Giving'
In some of our Christmas campaigns, this has been depicted through our iconic pink cube
We also turned Very into a threat in the toys category, doubling their market share
Consideration increased from 1 in 10 in 2014 to 1 in 3 in 2017
We created the Very pink cube to clearly brand every piece of content from Toys to Fashion.
Since the launch of the cube in 2015, spontaneous awareness has doubled.
Throughout our time with Very, the brand sustained a 20% growth YOY