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Wickes
Subtle Sage
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In the first few months of 2024, fake out-of-home was having a moment. So when Wickes, in partnership with Kimberley Walsh, wanted to make a splash to launch their latest paint colour, we saw an opportunity.
We collaborated with CGI artist Richard Green to create a social video showing giant rollers painting a London bus, turning its iconic red to a trendy sage green.
It quickly became a TikTok sensation, reaching 3.8 million people, with some unable to believe their eyes.
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