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Zoom by Ocado

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Zoom by Ocado is Ocado’s rapid delivery service, delivering more choice at speed than any competitor. The category has recently exploded, but in order to be remembered, we wanted to stand out.

To dramatize the size of Zoom by Ocado’s unbeatable range and incredible speed – and creatively cut-through – we humanised produce (from a long-haired sweetcorn, to wiggly grapes) and gave them motor-cycle helmets.

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From rebranding the website to creating OOH, AV, and social assets to name a few, this playful 360° campaign is undeniably thumb-stopping, memorable and distinctive.

The campaign appeared across VOD, OOH, DOOH, social and digital display, with media planning and buying, through location marketers Pintarget.

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