St Luke's

Strongbow

 

Strongbow is a brand which is incredibly proud of its quality cider making credentials but surprisingly has never communicated them with consumers. Our latest TV campaign looks to change this as it works to explain how an astonishing one billion apples are grown and pressed in Britain every year to be used in Strongbow.

This new Bittersweet campaign shows both the Bitter and Sweet side of the cider making process using a never before seen split screen technique. The inspiration for this division came from the bittersweet variety of the apples used to give Strongbow its unique taste.