St Luke's

Strongbow - Earn It


2013 sees the launch of a new ‘Earn It.’ campaign challenging men across the country to step out of their comfort zones, take on challenges and earn their pint as reward. The campaign is spearheaded by the “Moments of Truth” TV spot shot by star director Sam Brown. It dramatises how fear bends our minds in high pressure situations and how the strength to overcome is found.

Later spots will challenge the audience to step up and prove themselves in a series of grueling physical and psychological challenges organised by Strongbow.