Mooncup, the alternative sanitary protection is taking the fight to its main rival, tampons. Our online campaign pits the two challengers head to head in a no holds barred rap battle, where the Mooncup Crew and the Tampon Crew discuss their relative merits. There are really compelling advantages to using a Mooncup – it’s healthier, cheaper and better for the environment. The online film leads to the Mooncup site, where women can find out more and make their own mind up.