Skandia are an investment company with a difference. Their competitors are Victorian institutions, bound by tradition and inertia, despite a marketing gloss of modernity. Skandia is a comparative newcomer, with a fresh approach to investments. While other investment companies talk about superstar fund managers, Skandia applies rigour, calculation and planning to help people take control of their financial future – to know that nothing has been left to chance. Our brief was to leverage their sponsorship of the UK sailing team in the run up to the Olympics, bringing to life the brand’s unique perspective.